Marketing Coordinator

Venue

Marketing Coordinator

 

Overview

 

Suite Shots is seeking a Marketing Coordinator that brings campaigns to life at a local level and plans and executes a local marketing plan specific to our area to drive visits to the venue. The Marketing Coordinator works alongside the Suite Shots Senior team to execute the local activity for the campaign calendar ensuring a truly integrated approach to marketing activity. Their communication skills and vibrant personality are just as important as their knowledge of marketing. The Suite Shots teams rely on the Marketing Coordinator for direction of offers, promotions, events and campaign initiatives.

 

Key Responsibilities
  • Know the local market! Where people go, when they go, latest offers and promotions of competitors (social media, key groups to follow, network participation)
  • Planning outreach as part of local campaigns or to enhance community relations (networking, hotels, key players/events)
  • Identifying, securing, and managing onsite setup and activation of local outreach events (festivals, 5Ks, expos, golf tournaments), including scheduling and leading in-house Marketing Champions, to generate leads and drive visits to venue
  • Recruiting venue Associates to join the marketing team as a Marketing Champion, training them to conduct outreach
  • Tracking results of all activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI)
  • Working with venue management to educate and engage associates on important campaign details including campaign objectives, target audience, upsell tactics, offers, etc.
  • Reporting back on campaign results to Senior team
  • Generating ideas for our venue that are on-brand and approved by venue Director of Operations and the Senior team, plan accordingly and track results of said activity
  • Creating and managing key partnerships with local businesses/organizations who can help with our word of mouth campaigns and build community relations (golf outings, local networking groups, charities, etc.)
  • Ensuring all materials on display in venue comply with Suite Shots brand standards (timely/updated/in good shape) – replace as needed to match current events
  • Maintaining the stock/version of promotional items (hand out items, promo cards, tents, banners, games, posters, brochures, etc.)
  • Coordinate venue Social Media and website as needed
  • Monitoring review platforms regularly such as Yelp, TripAdvisor and Google; sharing key feedback with venue management team
  • Working with management team and associates to deliver the ultimate guest experience, paying attention to: lighting, music, TV, programs, feedback, communication of events/activities, signage, menus, wearables and general ambiance
  • Monitoring activity and reporting trends/concerns
  • Reviewing, evaluating and if aligned to our brand/meets our criteria, fulfilling, requests for donations/sponsorships of local sports teams, charities or schools
  • Coordinating and tracking local volunteer efforts, promoting these opportunities with venue associates to garner volunteers
  • Participating in charitable outreach that can also be a business/networking opportunity
  • Coordinating our local marketing budget
Key Qualifications
  • Requires a Bachelor's Degree in Marketing, Communications or Public Relations
  • 1-2 years’ experience in a Marketing role, utilizing: Social media, managing ROI and KPI metrics, spearheading venue specific marketing initiatives, managing local outreach marketing programs, developing and managing local partnerships, managing relationships with charity and non-profit partners